According to a McKinsey report, cross-selling can increase sales by 20% and profits by 30%. For many companies that have been around for long, cross-selling, upselling, or retargeting existing customers is a common sales objective. Trade shows can be an excellent opportunity to educate, engage and attract your existing customers about your new and improved products/services.
But if your trade show booth is not enabling you to increase your cross-sales or up-sales, adding trade show booth games to the marketing mix should help.
3 Common Cross-selling Challenges
First, let’s try and pin down 3 of the biggest challenges organizations face while trying to do cross-selling.
Challenge #1- Customers are Unaware of Your Product Portfolio
A customer stumbled upon your product when trying to find an effective solution to a very narrow problem. They checked your product online or offline, liked it, and made the purchase. They might not have gone through your product portfolio as they already found the solution they were looking for.
Challenge #2- Customers Don’t Know They Need a New Product/Service
If you’ve launched a new product/service that is a significant upgrade to something you offered a few years ago, it is also vital to let the existing customers know the advantages of the latest launch. Trade show booth ideas like custom trivia can help in this endeavor.
A report by Bain & Company says that a 5% increase in customer retention can increase your profitability by up to 95%. So, if you can retain more customers and encourage them to upgrade, it sure can lead to improved profits.
Challenge #3- Customers Don’t Visit Your Trade Show Booth
Attendees visit trade shows to learn about new products and services. But, if they've already purchased a product or service from you in the past, chances are they might skip your booth. Thus, it is essential to have something attractive and engaging like interactive trade show booth games to make new prospects and existing customers visit your stand.
Using Trade Show Booth Games to Cross-Sell at Trade Shows
No matter what your trade show objectives are, games such as custom quizzes can play a critical role in helping you achieve them. Here are some ways these fun games for trade show booths can eliminate the common cross-selling challenges.
Custom Trivia Games Educate
Through trade show quiz games, you can create the trivia questions around your brand, product, or service to help people know more about you and your offerings. If you've launched something new, games can help boost awareness among prospects and customers.
Trivia Challenges Attract and Engage
If you want your booth to stand out, gamification can be an option. Games will attract people and make them stay at your booth longer to provide your staff with an opportunity to initiate a conversation.
Booth Games Offer Engaged Leads
Modern consumers expect a unique experience from every business they engage with. Trade show games like custom trivia offer that one-of-a-kind experience that people might remember even after their exhibition visit. This makes it easy for your sales team to follow up with the attendees and increase sales.
Maximize Cross-Selling Opportunities with Gamification
If you’re looking for an effective way to cross-sell, boost awareness, and generate engaged leads at exhibitions, vendor booth ideas like gamification can be an excellent solution. Check out our latest work to learn more about how our fun and engaging trivia challenges are helping our clients achieve their trade show objectives.
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