Planning to exhibit at trade shows in 2023? It’s time to start working on your trade show plan. As the entire process of planning and executing an exhibit is time, effort, and money-consuming, it is best to start at least a few months in advance.
[READ: Trade Show Planning Guide]
But before that, it’d be wise to go through the latest developments in the world of trade shows to ensure you’re fully aware of the trends and that your plan aligns with how the industry is evolving. Here are some of the latest trade show news that deserves your attention-
Monthly Round-Up of Latest Trade Show News
1- CEIR’s 2022 3rd Quarter Index Report Confirms a Strong Rebound in the B2B Exhibition Industry
The 2022 3rd Quarter Index Report from the Center for Exhibition Industry Research (CEIR) has demonstrated a significant rebound of the B2B exhibition industry in the USA. Here are the report highlights-
- The exhibition industry cancellation rate stood at 3.1% in Q3 2022. It was 97.8% in Q3 2020 and 20.6% in Q3 2021.
- CEIR Total Index, which measures the overall performance of the exhibition industry, improved by 22.3% in Q3 2022 compared to Q3 2020
2- CES Las Vegas Expected to Have 100,000 Attendees
The 2023 edition of the Consumer Electronics Show (CES), which will be held between 5-8 January at the Las Vegas Convention Center, is expected to be attended by more than 100,000 people.
According to the Consumer Technology Association (CTA), CES 2023 will probably be the largest audited in-person exhibition in the USA since 2020. Moreover, compared to 2022, the event’s footprint is expected to increase by a staggering 40% in 2023.
3- KBIS 2023 Expected to Attract a Large Number of New Attendees
The 2023 edition of the Kitchen & Bath Industry Show (KBIS), the largest exhibition for the residential construction and design community, will be held between January 31- February 2 in Las Vegas.
According to the current KBIS registrations, the show will surpass its pre-COVID numbers and will have a significant number of new attendees. 475 exhibitors have registered for the event, and around 100 will be at KBIS for the first time. Moreover, almost 44% of the attendees will also be at the event for the first time.
4- Record Participation Numbers at Equip Exposition
Equip Exposition, a leading trade show for outdoor living, landscape, and equipment, is also one of the latest events to attract the most number of attendees in the event’s history.
Held between 18-21 October 2022 in Louisville, KY, the trade show was attended by more than 25,000 visitors and exhibitors from 50+ states and 45+ countries. Advertising and sponsorship sales also peaked the previous highs.
5- A Comprehensive Roadmap Unveiled at COP27 for Net Zero Carbon Events
The Net Zero Carbon Events is an initiative launched in 2021 by the Joint Meetings Industry Council (JMIC) and the Global Association of the Exhibition Industry (UFI). The initiative aims to help the events industry with its objective of achieving net zero carbon emissions by 2050.
A detailed roadmap for the same focusing on commitment, consistency, and collaboration was introduced at the recently held COP27 in Egypt. Some of the action areas identified in the roadmap are-
- Energy- Powering events with clean, renewable energy
- Food and Food Waste- Sustainable food sourcing with emphasis on eliminating food waste
- Production and Waste- Using sustainable materials to design events and being waste-free
- Travel- Collaborating with travel sector partners to reduce travel emissions
- Freight and Logistics- Efficient movement of equipment and goods and transitioning to zero-emission logistics
Planning for Trade Shows in 2023
If the current trade show activity is any sign of what’s in store for 2023, things look highly optimistic and promising. If you are in two minds about whether or not you should go back to physical events, these developments make a strong case for why you should.
Select the right trade show for your business and start planning to take maximum advantage of the unique opportunities presented by physical trade shows. And if you’re looking for ways to add that wow factor to your booth, check out our custom trade show trivia, how it works, and how it can contribute to your success.
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