Trade Show Newsletter August 2023

Exhibiting at a trade show is laborious. From booth designing, staff training, and product demonstration to choosing the right engagement activity, there’s just too much to do. Moreover, you also need to tweak your strategy per the latest trade show trends for maximum impact.

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Here’s our August 2023 newsletter with the latest trade show news to help you stay at the top of your exhibiting game-

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1. Global Exhibition Industry Close to Pre-Pandemic Levels

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As per UFI’s Global Exhibition Barometer 2023 report, the exhibition industry has bounced back with full force and has almost reached the pre-pandemic levels. Here are some of the highlights from the report-

• In 2022, the revenue from trade shows worldwide reached around 78% of what they were in 2019.
• In 2023, the revenue is expected to reach 97% of the pre-pandemic levels.
• Australia, the UK, the US, Italy, Argentina, and Brazil are countries expected to have the highest level of normal activity in the second half of 2023.

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[READ: Trade Show Marketing Guide for Exhibitors]

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2. Knowland Reports Higher Event and Meeting Volume in June 2023

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Knowland is one of the largest data-as-a-service providers for the hospitality industry. According to its recent report, the event and meeting volume in June 2023 was 30.3% higher than in June 2022.

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Moreover, the top 25 event markets in the country have recovered almost 90% performance compared to 2019. Austin and Nashville recorded the strongest recoveries with 74% and 42% higher growth, respectively.  

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3. InfoComm 2023 Records Strong Uptick in Exhibitors and Attendees

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InfoComm is one of the largest exhibitions for the AV (Audiovisual) and information communication industry. InfoComm 2023 was held from June 10-16 in Orlando, Florida. Compared to 2022, the week-long event recorded a strong uptick in exhibitors and attendees.

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The event had 700 exhibitors and was attended by over 29,000 verified visitors from 115 countries. IncoComm 2022 had 522 exhibitors and around 19,600 verified visitors from 110 countries. The event also hosted over 100 hours of training and education on emerging AV trends, including technologies like AI.

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[READ: The Impact of AI on the Future of Trade Shows]

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4. Another Successful Year for Jewelry Trade Event JCK

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JCK is one of the largest jewelry industry gatherings in the world. This year, the event was held from June 2-5 at The Venetian Expo in Las Vegas, Nevada, and was an all-out success.

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The 2023 edition of the event attracted over 18,000 attendees, an increase of 8% compared to JCK 2022. The 430,000 square feet show floor was completely sold out, and over 1,900 companies exhibited at the event. In 2024, the event is scheduled from May 31-June 3, and is expected to be the biggest in the event’s history.

Upcoming Trade Shows in August 2023

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Exhibiting in 2023

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The exhibition industry has mostly recovered from the slump caused by the pandemic. But with the rising inflation, it is essential for exhibitors and event managers to spend cautiously to make the most of their investment.

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Attracting visitors and engaging them is one of the most significant challenges at physical events. A fun and interesting booth activity like a trade show game can help your booth stand out. Explore the wide range of customizable trade show games we offer or register for a free demo to know how we can help.

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