Trade Show Newsletter January 2024

As we step into the promising landscape of 2024, the trade show industry continues to evolve and present exhibitors with new challenges and opportunities. However, the dynamic nature of this landscape also makes it essential for exhibitors and event managers to stay abreast with the latest news and trends so that they can plan their exhibits effectively.

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Here’s our January 2024 newsletter with the latest updates from the trade show universe to help you make a lasting impact-

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[READ: 10 Key Elements of Trade Show Planning]

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1. Double-Digit Revenue Growth for Leading Trade Show Producers in 2023

The trade show industry’s resurgence post-pandemic is evident in the steadily growing count of exhibitors and attendees at physical events, with events surpassing pre-pandemic levels in some cases. Trade show producers witnessing significant revenue growth is another indication of this revival.

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Three leading event producers, Informa PLC, RX, and EasyFairs, have reported double-digit growth in 2023. Here are the report highlights-

• Informa PLC recorded a 31.7% growth in revenue in the first 10 months of 2023 compared to 2022
•  RX, the exhibitions arm of RELX, posted a revenue growth of 32% in the first 9 months of 2023.
• Compared to 2022, the revenue of EasyFairs grew by 19% in 2022-23

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2. NZCE Released Guidance Documents for Net Zero Events

Supported by the United Nations Framework Convention on Climate Change (UNFCCC), Net Zero Carbon Events (NZCE) is an industry initiative for addressing climate change and helping events reach net zero by 2050. During the recent COP28 conference, NZCE released 7 guidance documents to help exhibitors plan eco-friendly exhibits. The documents focus on areas like-

• Smart Production and Waste Management
• Logistics
• Food and Waste Management
• Venue Energy
• Travel and Accommodation
• Carbon Offsetting
• Measurement

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Exhibitors can leverage the insights from these documents to plan exhibits with sustainable and eco-friendly practices.

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[READ: How to Make a Trade Show Booth Eco-Friendly?]

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3. TISE 2024 99% Sold Out

The International Surface Event (TISE) 2024 is scheduled from 24-26 January at the Mandalay Bay Convention Center, Las Vegas. The event organizers have announced that 99% of the 400,000 sq.ft. exhibit area is already sold out.

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According to the event organizer, around 75% of the exhibit space for the following year is generally booked around November-December but the demand has been above expectations this year. As the largest surface event in North America, TISE 2024 is expected to be bigger and better than the previous editions of this show.  

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4. Better Stands Pilot Program to Encourage Reusable Structures at Events

Informa, along with 10 leading event organizers, like IMEX, A.M.P. Events, Faversham House, and others, has launched the ‘Better Stands’ pilot program. The initiative aims to encourage exhibitors to replace disposable, single-use booth stands with reusable structures.

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Apart from minimizing the waste generated by the events industry by as much as 80%, the program will also help exhibitors understand how such reusable structures are safer, look great, easier to put up, and cost-effective. With the events industry emphasizing eco-friendly practices, this new initiative will significantly add to the ongoing efforts.

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[READ: Top 10 Trade Show Booth Design Companies for 2024]

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[READ: CES: The Most Powerful Tech Event in the World for Exhibitors]

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Audiencegage Trade Show Games for a Lasting Impact

With the industry rapidly evolving, it is vital for exhibitors to strategically position themselves to seize maximum advantage of trade shows. Digital trade show games like Trivia Challenges, Raffles, Prize Wheels, and Scavenger Hunts offer exhibitors an edge and encourage attendees to visit the booth.

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Audiencegage offers a wide range of such fun and engaging trade show games, helping exhibitors stand out from the crowd and achieve their event objectives. Schedule a free demo to see how our games can help.