Trade Show Newsletter July 2023

The fast-paced trade show universe means it is essential for every exhibitor to keep themselves updated with all the latest happenings at top events. No matter if this is your first or tenth event or you’re still contemplating whether or not exhibiting at a trade show will benefit your business, the latest highlights from the industry will only help.

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So, what’s new in the trade show industry? Here are some highlights for July 2023-

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1- Multiple International Travel Associations Officially Sponsoring ITS 2023

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The International Travel Show (ITS) is one of the biggest events for the travel industry. In 2023, it is scheduled between 26-28 October at the Javits Convention Center in New York.

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The 2023 iteration of the event is being sponsored by some of the biggest international travel associations, including PATA (Pacific Asia Travel Association), DI (Destinations International), ATA (African Tourism Association), and many more.

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With ITS 2023 expected to attract thousands of travelers, businesses, and industry experts, this is one event you shouldn’t miss if you’re from the travel industry. You can also check out our post on Top 10 Travel Trade Shows in the US to learn more about other industry events.  

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2- EXPO PACK 2023 Biggest in the Event’s History

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EXPO PACK is one of Latin America's largest exhibitions for the packaging and processing industry. Returning after four years, the event was organized between 13-15 June 2023 in Guadalajara, Jalisco.

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It was the biggest event in EXPO PACK’s history and was attended by over 700 exhibitors and 16,000+ buyers. The sold-out event is another piece of evidence demonstrating the splendid turnaround for the trade show industry after the lull during the pandemic.

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[READ: Are Live Trade Shows Worth It in 2023?]

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3- Exhibit Leader Insights 2023 Report Offers Vast Industry Insights

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Exhibitor Group, in partnership with THE Exhibitor Advocate and Explori, has released the Exhibit Leader Insights 2023 report with valuable insights from over 250 exhibit marketers. Here are some highlights from the report-

• 71% of the exhibitors are satisfied with trade shows as a marketing channel and 67% are satisfied with trade shows as a sales channel
• 7 out of 10 exhibitors agree the leadership at their organization considers trade shows as a “valuable and irreplaceable part of the marketing mix”
• 65% of the exhibitors said the rising exhibit-related costs are the primary factor influencing their decision to exhibit
• Booth space cost, shipping and logistics, and booth building cost are the biggest cost drivers for exhibitors

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[READ: 7 Trade Show Tips to Make Your Event a Success Under a Budget]  

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4- The Rise of Pre-Scheduled Meetings at Trade Shows

To make the most of every opportunity amid the economic downturn, exhibitors have increased their reliance on pre-scheduled meetings for more impactful and valuable interactions at physical events, according to the B2B Relationships Report by DAHLIA+ Agency and Grip. Some report highlights are as follows-

• In the next one year, almost 67% of the exhibitors will run one or more programs for pre-scheduled meetings at their events
• 72% of the exhibitors agree they will generate higher revenue by offering pre-scheduled meetings
• 87% of the exhibitors also agree that pre-scheduled meetings are one of the top industry trends for 2023

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[READ: Trade Shows in 2023: What Will Work and What Won’t]

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Upcoming Trade Shows in July 2023

Planning to Exhibit in 2023?

While trade shows are back with a bang after the pandemic, every business is looking for ways to cut their exhibition costs amid the rising inflation. In such a scenario, it is even more important to plan every aspect of your exhibit with utmost care and attention. 

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A fun and engaging trade show game can help you attract more people to your booth, collect more leads, and generate higher ROI. Audiencegage offers a wide range of customizable trade show games to help you make the most of your event budget. Register for a free demo online to see how our interactive games can help you stand out at trade shows.

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