Trade Show Newsletter November 2023

Informed decisions are crucial to succeed at trade shows. One of the most effective ways to make those informed decisions is to stay in the loop with all the latest trade show news and trends. The knowledge can help you adjust your event strategy, innovate, and stand out from the competition.

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So, here’s our November 2023 newsletter with all the latest happenings from the trade show universe-

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[READ: Strategies for Creating the Best Attendee Experience at Trade Shows]

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1 - 40^th Equip Expo Breaks Exhibit Space and Attendee Records

Equip Exposition is one of the largest events for the landscaping industry. The 40^th edition of the popular show was organized from 17-20 October in Louisville, Kentucky, and it broke the event’s record for exhibit space and attendees.

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Spread over 1 million square feet of floor space and 30 acres of outdoor space; the event attracted over 27,000 attendees from 46 countries. Compared to last year, the event saw 20% higher registrations from landscape contractors and a 5% increase in the number of dealers. Sponsorships, booth sales, and education sessions also witnessed a considerable uptick.

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2 - IMEX America 2023 Records the Largest Edition in Event’s History

The 2023 edition of IMEX America, the largest event for global events and meetings in the US, broke all its records to become the largest edition in the event’s history. Organized from 16-19 October at the Mandalay Bay Convention Center in Las Vegas, the event attracted over 15,000 attendees, of which over 5,000 were buyers.

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It had 360 booths, a 9% rise compared to 2022, and the exhibitors reserved 20% more floor space. The event had over 3,400 exhibiting companies and over 80,000 pre-scheduled meetings, of which around 70,000 were between exhibitors and buyers.

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3 - New Report Suggests Higher Booth Space Prices

According to a recent report by SmartXpo and Profisy, the annual cost of booth space has increased by almost 7% annually at 57% of trade shows since the COVID-19 pandemic. In around 25% of trade shows, especially the larger events, the prices have shot up by over 10% per year.  

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The rising booth space cost makes it crucial for exhibitors to be extra cautious with event selection. Start planning for the event at least a few months in advance and leverage digital channels to expand your reach. A fun and engaging booth activity like trade show games can also support your event objectives by attracting more people to the booth.

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[READ: 7 Key Elements of a Trade Show Game]

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4 - Globex 2023 Report Predicts Global Exhibition Market Value to Surpass 2019 Levels by 2024

The COVID-19 pandemic resulted in a global shutdown of the exhibition industry. However, the largest exhibition markets have witnessed a robust recovery since 2022. According to the Globex 2023 report, the global exhibition market will surpass 2019 levels by 2024.

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By 2024, the exhibition industry will surpass $28 billion- the market size in 2019, to reach $30 billion. By 2025, the industry will be valued at $32.5 billion. With physical events only moving from strength to strength after the pandemic, businesses should definitely consider adding them to their marketing mix.

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Audiencegage Trade Show Games to Make a Lasting Impact on Visitors

When exhibiting at a trade show, it is essential for you to create a lasting impact on people visiting your booth. When your sales team contacts potential customers after the event, they should remember you and the time they spent at your booth.

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A fun trade show game can attract more people to your booth, engage them, and make their experience memorable. Audiencegage offers a wide range of trade show games, including Trivia Challenges, Raffle Games, Digital Prize Wheel Games, Digital Scavenger Hunts, and Custom Games to help exhibitors make the most of their trade show investment.

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Register for a free demo to see how it works.

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