Trade show booth space is a valuable asset. Not only because of the thousands of dollars you’ll be spending on it but the impact it can have on your event objectives. Thus, it is vital to choose a booth space that aligns with your needs and expectations.
10x10 and 20x10 are two popular booth dimensions. But for new exhibitors and event planners, the selection between the two is often very challenging. Here’s a detailed comparison of these two booth sizes with some handy tips to make the right decision-
#1 Booth Space
Needless to say, the most significant difference between these two booth sizes is the amount of space you'll have for your exhibit. A 10x10 booth offers a real estate of 100 square feet, while a 20x10 booth has an area of 200 square feet.
With twice the area compared to a 10x10 booth, the 20x10 booth offers more flexibility in terms of trade show booth design, graphics, furniture, displays, demonstrations, and creating distinct booths.
#2 Trade Show Budget
The next vital consideration is your trade show budget. At bigger events, booth space alone costs thousands of dollars. For instance, the booth fee for a 10x10 booth at CES (Consumer Electronics Show) can range from $15,000-$20,000. Not to forget, bigger booths also have significantly higher design costs.
So, if budget is a concern for you, a 10x10 booth can be a better choice than a 20x10 booth. And rest assured; you can achieve your event objectives even with a smaller booth if you know how to plan it right.
[READ: 10X10 Trade Show Booth Ideas]
#3 Brand Visibility
To boost brand awareness, you must be visible to the attendees on the crowded trade show floor. The bigger area of a 20x10 booth makes it easier for the exhibitors to create an impactful and eye-catching booth.
It offers more freedom to be creative with the trade show booth design and deploy elements like product/service demonstration so that people can notice and remember your brand.
#4 Attendee Interaction
Another vital difference between a 10x10 and a 20x10 booth is the interaction opportunity they offer. With a 20x10 booth, creating separate areas for product display, booth activity ideas like a custom trivia game, and a meeting area is easier. The bigger space helps with the traffic flow and encourages people to visit different areas of your booth to learn more about your brand.
However, if your interaction strategy is to have one-on-one and more intimate conversations with the visitors, the smaller 10x10 booth can be sufficient.
#5 Foot Traffic
Exhibitors generally have a rough estimate of how many people they can expect at their booth. If you’re a popular brand exhibiting at a leading event, you’ll mostly expect a lot of people at your booth. So, it’ll be better to have the bigger space of a 20x10 booth.
Alternatively, if you’re participating in a B2B trade show to meet a pre-fixed number of vendors or clients, a smaller 10x10 booth will do.
5 Questions to Help Exhibitors Select Between 10x10 and 20x10 Booths
If you’re confused between 10x10 and 20x10 booths, answers to these 5 questions can make the selection easier-
1- What Products/Services Are You Displaying at Your Booth?
If you are displaying complex or larger products that will need more space for demonstrations and display, go with a 20x10 booth, as it offers more space. But if you have a smaller product or something that can be showcased digitally, a well-designed 10x10 booth can be the way to go.
2- What Booth Activity Are You Using?
Consider deploying a trade show booth activity to attract people and keep things fun and engaging. You can choose from options like AR/VR demonstration, a photo op, entertainers, booth games, etc., to offer a memorable experience to the visitors.
But activities like AR/VR demos, entertainers, arcade games, scavenger hunts, etc., require a bigger space for effective implementation. On the other hand, something like a custom trivia challenge is space-effective, fun, and easy to deploy.
3- What Booth Size Are Your Competitors Using?
Analyze your competitors to know the booth size they will be using at the event. If the competitors are using larger booths, you can invest in a 20x10 booth to match and surpass their presence.
But if the competitors are sticking to smaller booths, a creative and impactful 10x10 booth should help you stand apart.
4- How Many People Will Man Your Trade Show Booth?
Most exhibition experts recommend each staffer should have an area of at least 40 square feet to work effectively. So, a 10x10 booth is ideal for a maximum of 2-3 staffers.
With a 20x10 booth, you can have 4-5 people at your booth. So, if you want a bigger team at the booth, a 20x10 booth will be a better option.
5- What is Your Expected ROI?
In the end, you want to generate positive ROI from the event. While bigger booths can help with brand visibility, they are more expensive.
So, closely analyze your potential ROI and marketing objectives to decide whether a 10x10 or a 20x10 booth better meets your requirements.
The Right Booth Size is Crucial for Trade Show Success
The booth size impacts all aspects of your trade show plan, including the budget, booth design, and engagement activity. If you’re unable to choose between a 10x10 and a 20x10 booth, the information above should help you with the selection.
No matter what you choose, you’ll need a fun and engaging booth activity to make an impact on your booth visitors. Our custom trivia challenges are creatively built around your event goals to help you attract more attendees and collect more leads. Schedule a free demo of our trade show game to see how it works.
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